Glassware that features softer colors

By: SWSA

WAMSUTTA

Bestseller: Tyler Plaid, in the Supercale Plus line; deep tones remain the most popular colorway among several featured.

Construction: 200-count blend

Wholesale price: n.a.

WAVERLY

Bestseller: Fortuna, a woven damask with a multicolored floral overprint on a tea-stained ground

Construction: jacquard woven

Wholesale price: $109 twin comforter

WESTPOINT STEVENS/LADY PEPPERELL

Bestseller: Classic Rose, an allover floral

Construction: 180-count blend

Wholesale price: $13 twin sheet set

WESTPOINT STEVENS/MARTEX

Bestseller: Willow Boughs by Sanderson from a William Morris design featuring a willow leaf pattern in soft green and off-yellow with a mitered edge

Construction: 200-count blend

Wholesale price: $6.60 twin sheet

WHISPER SOFT MILLS

Bestseller: Sports-a-Rama, featuring football, baseball, hockey, basketball and soccer motifs in primary colors

Construction: 180-count blend

Wholesale price: $18.50 twin sheet set

WHITING MFG.

Bestseller: Elaine, a contemporary allover floral in blues

Construction: 180-count blend

Wholesale price: $38.50 twin comforter-and-sheet set

WINK INDUSTRIES

Bestseller: Harmony, a three-pattern grouping featuring green, natural and slate blue

Construction: 180-count blend

Wholesale price: $5.00 twin sheet

Glassware that features softer colors, unique designs, larger sizes and specialty shapes are expected to dominate the spring 1995 market. Although clear glassware dominates the industry, colored products liven up the housewares market. Blue and green colored glassware products have dominated the market for two years. Glassware in yellow and brighter light green colors are being introduced into the market.

Softer colors, applied designs, larger sizes and specialty shapes promise to dominate spring sales of glass beverageware, stemware and barware in the housewares department.

While clear offerings continue to dominate the market, color continues to play an important role, said Steve Alamin, vice president of marketing at Anchor Hocking Glass. “Although color represents a minority portion of sales, it is an important catalyst in bringing excitement to the housewares department.”

Anchor has presented two new colors for spring: spearmint and turquoise. The shades, “reflect the trend in home decor to a sun-washed green and blue palette,” Alamin said. “The china and dinnerware people set the table. The colors we see taking flight include greens which have become lighter.”

While blue and green have been the two dominant colors in glassware for two years, softer shades are now found on beverageware, stemware and specialty barware for spring and summer entertaining. Marketers say they mirror trends in other home furnishings, from textiles to dinnerware.

Jeffrey Joyce, retail marketing manager for Libbey Inc., sees the shift to softer colors as having taken its cue from dinnerware. “Dinnerware, which drives glassware, has gone from graphic, bold statements to softer tones,” he said. “There’s a shift in tones from dark to lighter.” Libbey has addressed the shift in color this season with the addition of peacock blue.

While consumers are still purchasing cobalt and deep greens, Tom Keaveney, national sales manager for Colony Glass, also spots new colors coming on strong: yellows and brighter light greens such as seafoam, oranges and some of the other vibrant colors, he said.

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